Technical Execution for Poster Design

First Poster Design

Sketch Version

Poster Version

Title: Butterflies 
Tag line: We Move Around Together – modified to – We Explore the World

Technique used: Principle of Movement – Repetition/Rhythm



Visual Concept Description: I have chosen butterflies as my object for this poster because there are thousands of butterfly species found around the world. The same situation goes to the number ethnicity or culture group which can be found in this world. Therefore, I used different species of butterflies to symbolize the country it came from and these indirectly remind the viewer(s)/observer(s) the uniqueness of the culture which is found in the country and the bonding relationship that ties those countries together.

Species of Butterflies used for the Poster:

Vindula Dejone

Atrophaneura Aristolochiae

Hypolimnas Anomala
Cirrochroa Emalea 

Technical Execution: Adobe Photoshop CS 3 -  I have used move tools, magic eraser tools. Besides that, I have used Flitter – Blur, Gaussian Blur, Smart Blur (for a blur effects).

For contrast image or colour, I did it through image – colour adjustment (curve). For a sketchy look I applied Flitter – artistic – poster edges.

Typography Font: Stencil std

Second Poster Design

Sketch Version

Poster Design

Title: Lovely Flowers

Tag line: We Florish Together

Technique used: Principle of Emphasis and Principle of Balance – asymmetrical balance

Visual Concept Description: For this poster I have used flowers to symbolizes countries and to create the image or perception how each and every country ties together in terms of economic relationship, tradition, education, rituals, beliefs and etc, which is similar to visual concept in the first poster(above). But for this poster I did research on the national flowers for every countries and some particular flowers which symbolizes cultural values.

Species of Hibiscus used in this Poster:

Yellow Hibiscus

Keylargosm

Technical Execution: Adobe Photoshop CS 3 – I have used Polygonal Lasso Tools (Petal cutting). I have applied Blur tools. Beside that, I have used image – adjustment (Hue/saturation) to change petal colours. For background colour around the flowers I have used Flitter – artistic (fresco).

Typography Font: Stencil Std

Third Poster Design

Sketch Version

Poster Design

Title: Lamps

Tag line: The Light of Love

Technique used: Principle of Space – overlapping objects and Elements of Texture (lamps)

Visual Concept Description: For this poster I have use lamp as my object to convey intercultural aspect because every culture uses lamp as part of their tradition. As we know Indian, Chinese, Muslims uses lamp for their festivals like Deepavalli, Chinese New Year, Hari Raya and etc. Therefore lamps play an important role and also represent intercultural value when I create this artwork into a poster design.

Technical Execution: Adobe Photoshop CS 3 – I have used eraser tool (change opacity to 30 for merging all three types of lamp together). Besides that, I have used image – adjustment (level – for darker image). Last but not least I have used Flitter – blur (smart blur – for perfect image) and Flitter – sketch (charcoal – for sketchy look).

Typography Font: Stencil Std

  

18 Sketches for Poster Design

INTERCULTURAL SERIES

Ethnic Group


 1.) Theme : Incredible World of Ethnicity
      Technique Used : Principle of Space - Overlapping objects

 
2.) Theme : Incredible World of Ethnicity
     Technique Used : Principle of Movement



3.) Theme : Incredible World of Ethnicity
     Technique Used : Principle of Space - overlapping objects

Flags


4.) Theme : We Move Around Together
     Technique Used : Principle of Movement - Repetition / Rhythm


5.) Theme : The Art of Culture
     Technique Used : Principle of Space - overlapping objects and Principle of Movement


6.) Theme : We Flourish Together
     Technique Used : Principle of Emphasis


7.) Theme : We Flourish Together
     Technique Used : Principles of Emphasis and Principles of Balance - asymmetrical balance


8.) Theme : Still Considering
     Technique Used : Principle of Space - Deep Space (Foreground and Background Technique) and Elements of Texture (stones and rock)

Fabrics

 
9.) Theme : We Are Known For Uniqueness
     Technique Used : Principle of Movement


10.) Theme : Still Considering
       Technique Used : Principle of Space - overlapping objects

Money / Currency


11.) Theme : Valuable Customs
       Technique Used : Principle of Rhythm or Repetition - progressive rhythm (horizontal)


12.) Theme : Valuable Customs
       Technique Used : Principle of  Rhythm / Repetition - progressive rhythm (vertical)

Lamps

 
13.) Theme : D' Light of Love
       Technique Used : Elements of Texture (lamps from various culture)



14.) Theme : The Light of Love
       Technique Used : Principle of Space - overlapping objects and Elements of Texture (lamps)

Alphabets - animal featured


15.) Theme : Unity
       Technique Used : Principle of Space - overlapping objects


16.) Theme : Unity
       Technique Used : Principle of Space - linear perspectives , gives a 3-Dimensional image

Necklace / Chain


17.) Theme : Still Considering
       Technique Used : Principles of Space - overlapping objects

Chinese Fan


18.) Theme : There's no thrill like discovering new languages
       Technique Used : Principles of Rhythm - progressive rhythm and Element of Texture (Chinese Fan)

• There are also Elements of Positive and Negative Space applied in all above sketches
• Tagline and colour applied in the sketches are subject to change
• Reference artworks that will be used for the 3 selected sketches (poster design) are :

Pablo Picaso's - The Dance of the Veils

Flower in a Grey Jar

Impressionism Techniques

THE END

  

 






 

 

 

 

Research and Reference of Visual Artist

Pablo Picasso



He was born on October 25, 1881, Malaga, Spain and died April 8, 1973, Mougins, France. He is Spanish expatriate painter, sculptor, printmaker, ceramicist, stage designer and he is one of the greatest and most influential artists of the 20th century and the creator (with George Braque) of Cubism.

The Dance of the Veils, by Pablo Picasso

·         Painted in the spring of 1907

·         Picasso was so taken with the idea of the nude figure draped with revealing fabrics that he    produced a whole series of the work on the subject.

·         The idea of the world’s mystery – that the world can never be known or understood to the full (was characteristic of Spanish visual traditions and central to Picasso’s view of the world.

·         Through this painting he deforming the structure of the human body

·         Picasso recreated it from separate movable surfaces covered with energetic hatching

·         By mixing them, twisting them, he made visible the tense, exciting spinning of the dancer.

·         The character in the painting seems to be listening to some mysterious music.

·         Her closed eyes evidence of her total immersion in its rhythms.

·         Drapery and background too seem to be caught up in the revolving movement.

·         Surfaces intersect one another, break up and shatter.

·         While the black lines which cover them unite space and figure into a single whole.

http://www.artcyclopedia.com/artists/picasso_pablo.html

Personal View

ü  I like the painting techniques that he applied – shading

ü  The painting gives a relaxing image and I like the colour that is applied in this painting.

ü  The painting gives a traditional and historical based image which is valuable and hardly found in recent day’s artworks.

Flower in a Grey Jar, by Pablo Picasso

http://www.artcyclopedia.com/artists/picasso_pablo.html

Contemporary Art
Contemporary art can be defined variously as art produced at this present point in time or art produced since World War II. The definition of the word contemporary would support the first view, but museums of contemporary art commonly define their collections as consisting of art produced since World War II.

Echo Jane

·         Was born on October 9, 1976 in Moscow

·          She was a post-graduate student in the Russian Academy of Science.

·          She was working as a fashion reviewer in a business fashion magazine.

·         She is a free artist – use paint in oil, acrylic, water-colours and china ink.

·         Since 1996 until the present time she have been illustrating books, have been working in different genres using various technical devices.

·         Her favourite’s genres are abstract composition, portrait, landscape, landscape with staffage, a portrait in image.

Havai, by Echo Jane (Contemporary Artist - Impressionism)



http://www.arthit.ru/impressionism/impressionism.html

For this Havai painting by Echo Jane, the artist;

·         Use line to convey mood – calm and quiet

·         The shape is contained within implied line and is identified because of colour and value change.

·         There is also negative space between the main images. But the negative space is just important as the positive shapes in this painting.

·         This is a two-dimensional painting

·         The painting also has various mixture of colour – applied primary colour (yellow) to the main character in the painting and the artist also use darkness effects to the other part of the painting.

·         There is also emphasis element used in this painting where the artist create the female character in this painting as the dominance or focus point in the artist work.

·         Last but not least, the artist also used movement as part of the design element in this painting.  Once we look at the main image, it leads our eyes to move downwards because the main character or image in the painting is looking down.  

Personal View;

 ü  I like the mood that they convey in this painting which is quiet and calm

ü  The usage of colour in this painting – the colour itself gives meaning to the painting

Indian Girl, by Vinitskaya Larisa (Contemporary Artist - Impressionism)

http://www.arthit.ru/impressionism/impressionism.html           

  

Profile

Name : Pavitra Marimuthu

Occupation : Student, pursuing B.Comm at HELP University, Damansara

Location: Kuala Lumpur

Religion: Hindu

Nationality: Malaysian

Interest: Cooking, practising yoga, passion towards learning new make-up techniques

Dreams: Be a successful Public Relation (PR) practitioner and build my own PR firm in the future.

Aspiration: Being a successful fame in Public Relation field in Malaysia and I have strong desire in learning beautician course and being professional make-up artist.